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Ĭurrently, most models of information literacy do not include visual literacy elements. Visual literacy empowers individuals to participate fully in a visual culture. Individuals must develop these essential skills in order to engage capably in a visually-oriented society.
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Yet the pervasiveness of images and visual media does not necessarily mean that individuals are able to critically view, use, and produce visual content. New digital technologies have made it possible for almost anyone to create and share visual media. Today’s society is highly visual, and visual imagery is no longer supplemental to other forms of information. The importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century. The Association of College and Research Libraries states, Visual literacy has never been more critical. So, while each of the previous chapters looked closely at only one pillar, this chapter will look at each pillar as it relates to the field of visual literacy. Instead, it looks at a specific area of information literacy: visual literacy. This chapter is different from most of the others in this textbook, in that it does not focus on one particular aspect or pillar of information literacy. Louis has some experience with creating PowerPoint presentations for school and has used Pinterest and other image-related tools, so he figures this will be a piece of cake. If the firm likes the work, it will be adapted into both a website and a printed pamphlet. His boss specified that it should be as visual as possible and be designed for a large projector screen. His first project is to create a presentation to describe the firm’s services to potential clients. Louis was recently hired as an office assistant for an advertising firm. Visual Literacy: Applying Information Literacy to Visual Materials Scenario